Strive to Be Social Media Animations
Strive to Be is a Christian youth organzation that was looking to better connect with their audience on Instagram. I created several fun animations for their Instagram page. Each animation started as a one-sentence prompt, and I was responsible for the concept, illustration, and animation of each weekly social post.
Client: Strive to Be
Art Director: Fernando Camillo
Illustration and Animation: Lindsey Deschamps
process
I always start off with a good old-fashioned brainstorm. I write down anything that comes to mind, then a bunch of related words and ideas.
After brainstorming, I provide three concept options for each illustration. I make sure each concept has a strong composition and is cerebrally interesting, often adding to the meaning of the text.